BRAND DIVISION

Brand positioning, creative content and market delivery.

The Brand Division supports Chinese brands in long-term building and international development, across positioning, domestic growth, overseas communication, creative production, integrated communication and brand event resources.

01

Brand Positioning & Upgrade

Clarifying brand value, visual direction, content narrative and market expression to build a stronger brand system.

02

Domestic Brand Growth

Content planning, communication rhythm, partnership resources and conversion paths built around Chinese market platforms and consumer contexts.

03

Chinese Brands Going Global

Overseas communication context, cross-cultural content, creative production, media resources, event scenes and international partnerships.

04

Creative Content & Integrated Communication

Brand films, campaign visuals, social content, interviews and event coverage connected with media, talent and editorial resources.

05

Brand Events & Project Delivery

Planning, invitation and execution management for launches, dinners, pop-ups, runway shows, exhibitions, cultural events, overseas shoots and collaborations.

INTERNATIONAL CREATIVE PRODUCTION

LUMICOME is ArtSoul Culture's international creative production partner.

Projects involving European markets, overseas shoots, international creative teams and cross-border production are supported by LUMICOME's creative production and delivery capabilities.

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