Brand Positioning & Upgrade
Clarifying brand value, visual direction, content narrative and market expression to build a stronger brand system.
BRAND DIVISION
The Brand Division supports Chinese brands in long-term building and international development, across positioning, domestic growth, overseas communication, creative production, integrated communication and brand event resources.
Clarifying brand value, visual direction, content narrative and market expression to build a stronger brand system.
Content planning, communication rhythm, partnership resources and conversion paths built around Chinese market platforms and consumer contexts.
Overseas communication context, cross-cultural content, creative production, media resources, event scenes and international partnerships.
Brand films, campaign visuals, social content, interviews and event coverage connected with media, talent and editorial resources.
Planning, invitation and execution management for launches, dinners, pop-ups, runway shows, exhibitions, cultural events, overseas shoots and collaborations.
INTERNATIONAL CREATIVE PRODUCTION
Projects involving European markets, overseas shoots, international creative teams and cross-border production are supported by LUMICOME's creative production and delivery capabilities.
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